Creating Positive Impact
Beyond Profit.
The Next Chapter
We are delighted to introduce our sister business, MUVIST®, the company behind MUVIST® Academy and the Growth by Giving movement. MUVIST® Academy is an education platform that teaches Movement Marketing to charities, SMEs and other purpose‑led organisations that want to grow supporter engagement and customer communities without increasing spend.
The Academy helps organisations turn one‑off campaigns into movements people want to join, using practical, proven Movement Marketing frameworks that have already delivered measurable outcomes for charities and brands in corporate, cultural and charity contexts. Growth by Giving is the practice of giving before you ask; it invites organisations to create something people genuinely care about, give first, move people to take part and let success grow from that cycle over time.
Founded by award‑winning practitioners Paula Lain and Marshall Gill, MUVIST® Ltd brings together over 25 years of Movement Marketing work with organisations ranging from Shell Helix and the Imperial War Museum to East Anglian Air Ambulance and Alderney Tourism.
Joined by ‘MUVIST Originals’ Janice Hinson and Daryl Woodhouse, the wider team combines expertise in strategy, branding, marketing, investment, psychology and social enterprise, all focused on teaching people‑first growth through Movement Marketing. Growth by Giving is built in from the start: every full course enrolment funds 100 meals through Felix, the UK’s largest food redistribution charity, so learners build stronger communities, deeper participation and more sustainable growth while contributing to real social impact.
Any enquiry coming through Be A Tiger will now be passed to Paula Lain, partner in both Be A Tiger and MUVIST®. She will explore whether to transition the work into MUVIST® Academy where appropriate, so your marketing focus can shift from campaigns that reset to zero to movements that compound.