Superchips expands its market share

Integrated & effective communication to accelerate growth

Superchips had successfully traded internationally since 1977 and engaged Be a Tiger in 2004 to help stay ahead of their competitors and grow market share. 

By first undertaking a mixture of competitor analysis, internal focus groups across the dealer network and external focus groups with industry and non industry consumers, we devised an integrated communications programme to position Superchips and its services/products as pioneering, founded on unrivalled experience, and as the premium offering in the market. We also set out to provide broader, wider-reaching coverage than had been carried out to date (which had revolved predominantly around product information in traditional motoring media).

By staging and co-ordinating the effective delivery of a mix of marketing tools and messaging; exhibitions, TV advertising, adverts, web, video, brochures, merchandise, livery computer game branding through to SEO, social media and PR support, Superchips has increased its core business by 20%, and the bluefin business by a staggering 75%.


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"The Be a Tiger team has helped us successfully grow our business by delivering excellent integrated design and marketing solutions.

In the past couple of years, with a key focus on web and digital marketing, BAT re-positioned our brand and our website now receives 150,000 unique hits a month. Our latest e-campaign had a phenomenal 46% opening rate and was viewed a total of 4809 times!

I have no hesitation in recommending Be a Tiger to other companies; they are creative, lateral thinkers & bring great value to my business."

- Ian Sandford, MD, Superchips

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