Startup success with Smartflow

Accelerating the business from £8m to a £28m turnover

Smartflow had successfully traded for 2 years and required a new partner who could devise, create and roll out a structured integrated marketing communications programme focussed on helping us accelerate growth whilst aggressively working towards a 3 year exit strategy.

Be a Tiger firstly undertook situational analysis, concentrating on researching and honing industry and target audience knowledge, and then determining the best use of media to reach, educate, inform and convert the target audience within specified industries.

We created a sales tool kit including sets of videos for intermediaries and resellers, and collateral that could be white labelled by associates, to run an effective 2 year marketing programme.  By establishing lines of sponsorship, we sought and managed relationships with 3rd party specialists including PR, Campaign and Field Sales, positioned and leveraged the Chief Executive as company figure head, created speaker opportunities and devised a brand new broker programme – all of which contributed to successfully positioning Smartflow as an industry leader.


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"Our introduction to the Be a Tiger team has been both fruitful and enjoyable. The ideas they have presented have been fresh, contemporary and an accurate representation of where we are trying to take our business. They know how to bring in the resources as and when required, managing the logistics and 3rd party agencies to consistently deliver against tight budgets and timeframes.

The programme accelerated the business from £8m to a £28m turnover, and resulted in our receiving an award  for Innovation in the Commercial Finance Sector from Moneyfacts Magazine."

- Nick Williams-Howes, Chief Executive - Smartflow Finance (UK) Limited

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