Shell Global work with the tigers across the mix

Measurable solutions for different divisions in UK, Europe & USA

We work with Shell across a range of activities; whether successfully delivering the re-launch of Shell Helix across the UK over a 10 month initiative, through to running event and exhibition programmes for Shell Racing Solutions, we know exactly how to position this blue-chip brand.

The Shell Helix re-launch involved devising an event strategy which would effectively launch and communicate the new positioning of Shell Helix to a range of audience including trade, media and consumers. The BAT team created, implemented and managed a complete mix of communication services including strategy, public relations, viral & Guerrilla marketing, event management and creative support across all.

Autosport was SRS’s first major marketing event for the business in Europe and we successfully instigated meetings between key companies including Powertec, Nicholson McLaren Engines, Ricardo, Jonathon Palmer and Mercedes Ilmor; We’re proud to say that the US Motorsport team are now adopting many of our marketing principles.

Commissioned to deliver web and on-line marketing for USA RainX Division, to run Seminars, create original Merchandise & Corporate Clothing, Video, PR and Marketing Support, we always deliver seamless, integrated and effective solutions with measurable results.

“Be a Tiger always deliver a comprehensive service,  creative design at a competitive price, and all ahead of schedule.  With their ‘can-do’ professional, hands-on approach, it is a pleasure to work with BAT.”

Don VanValkenburgh, Global Motorsports and Automotive Commercial Manager, Shell Global Solutions  

“I am impressed with BAT’s services as they always deliver to exacting standard.  Every little detail is considered and the team is incredibly supportive. With their positive attitude, professional approach, creativity and friendly service, I would highly recommend Be a Tiger to other businesses around the world.” 

Peter Fordemann, Business Development Manager, Motorsport/Shell Racing, Shell Global Solutions 

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"I have worked with Paula Lain of Be a Tiger since 2003, and during this time she has delivered excellent integrated design and marketing solutions for a number of different divisions within Shell, in the UK, Europe and the USA.

By forming teams of specialized partners to deliver on the specific needs of a programme, the BAT Team are practical, pragmatic, sharp thinkers, creative and a pleasure to work with. They always deliver against set objectives, work budgets hard and provide Shell with measurable solutions.

I have no hesitation in recommending BAT to other organisations. "

- Caroline Missen, Marketing Manager, UK & Nordics, Shell

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