Rebrand of Nissan UK

Successful delivery of ambitious and vital marketing programme

Nissan UK required new positioning to gain greater market share and after interviewing over 20 global agencies, commissioned Paula Lain’s team to deliver on its ambitious and vital programme. We evaluated the corporate position, undertook a number of focus groups and defined a marketing and communications strategy to align with Nissan’s business objectives.

By creating a new visual signature, we successfully applied a new matrix and platform to translate the identity across all internal and external communications. Directing other third party agencies including their global advertising partner TBWA, we seamlessly delivered Nissan’s new brand position across all media from web/online, literature and DM through to dealership interior design, exhibitions, events and branded goods.

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"A very professional and highly consultative approach which teased exactly the right information from our team and our existing and potential customers, enabling Paula's team to provide innovative and commercially aware solutions for our new positioning.

The programme was such a success that EMEA HQ in Paris extended the contract so the agency could create and direct a new marketing team for a pan-European roll out."

- Tony Cutler, Marketing Director, Nissan

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