PSINet company salvation

From bankruptcy to being sold for €95 million

Our team were responsible for putting together and running an external marketing department, employing and directing key personnel within the EMEA to fulfill the business and marketing objectives.

We implemented training programmes to improve existing skill sets, developed a brand new incentives-loyalty programme for sales staff across 15 countries and set up new distribution channels, managing and implementing the marketing strategy, producing and distributing all marketing communications, press and public relations material across Europe.

By creating and implementing a new tactical strategy, we were able to focus the creative across mixed media, and run campaigns simultaneously that were market and geographic specific, but still under a global brand position. The programme was so successful that the business was turned round from bankruptcy and eventually sold for €95 million.

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"We worked with Paula Lain when PSINet Europe BV was on the verge of bankruptcy in Europe and the parent company in the US on the verge of Chapter 11. The business was turned round from losing €20m to making a profit of €11m, and having been purchased for €9m was sold 2 years later for €95m."

- Nicholas Jeffery, Managing Director, StarStar Group