New brand for coffee business

Fresh coffee with character to match your mood

The House of Coffee, specialist roasters and blenders, have operated from the traditional shop in Bedfordshire’s Leighton Buzzard for over 30 years, supplying the town’s people with delicious and ethically sourced single origin beans as well as blends.

It’s been a tough time for small enterprises. It takes bravery, vision and an ability to adapt in order to survive the downturn. Paula Lain, lover of coffee and brands encouraged a local business to adopt those principles and the Be a Tiger team has been helping develop and grow their online business to reach a global audience.

On the back of this Paula came up with a new concept in coffee and a new brand Get In The Mood® was launched.

The idea behind the new brand was to create a fun and original product, using top quality Arabica beans – a collection of “fresh coffees with the personality to become a lifelong friend!” and the bespoke selection currently features five gourmet coffee blends, offering different tasting experiences, with characters to match your mood.

The range has been met with delight by both private customers and trade partners. The owners of the Summerhill Farm Shop in Bedford, for example, are about to place their second order in a month, having stated that the Get In The Mood® blends has already outsold the coffee range which was already established in their shop.

Equally, an ever increasing number of fitness centres and sports clubs from across the country have endorsed Brilliant Raccoon® – an impactful, caffeine rich coffee, which if drunk 30-60 minutes before training or exercise, will give the drinker a pure boost that can help with their performance. In fact Brilliant Raccoon® and his mood buddy Intrepid Baboon impressed sports enthusiasts so much that they were featured in August’s edition of national magazine Men’s Fitness as ‘essential things to put in your shopping basket’.

Now launched with a new venture called Not Sold In The Supermarket who will look to sell online and via delis, farmshops and cafes nationwide, the brand is going from strength to strength…

 

 

 

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"It is a marketing and design dream to have the opportunity to work on creating a new brand and even more rewarding to see it start to create an impact in what is a very competitive market place.
Within just a few months of launch, The House of Coffee is receiving orders from as far afield as USA and China and recently took an enquiry from a distribution agent who is interested in launching the range in Egypt – very exciting times for the team and we are looking forward to seeing where we can take this."

- Paula Lain, founding partner and creator of Get in The Mood® range