Mercedes-Benz UK consumer evaluation & research programme

Defining the position & power of the 'three pointed star'

As a major player in the automotive industry, Mercedes-Benz is constantly looking for ways to positively reinforce brand messages across a range of alternative yet complementary mediums.

Be a Tiger undertook a detailed strategic evaluation and consumer research programme to explore the viability and benefits of an expanded merchandise programme. In support of these objectives and in partnership with the client, we developed new product ranges and promoted them through lifestyle catalogues, product datasheets, direct mail, exhibitions, POS and retail outlets.

The programme was so successful that HQ in Germany adopted many of the working principles.

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"Strategic Analysis,
Focus Groups, R&D,
Marketing & Design Strategies,
Account & Financial Management,
Contract Administration,
Project Management,
Look and Feel,
Branded Goods, Brochures,
Catalogues, DM, Interiors,
Product Selection & Launches,
POS, Print & Production"


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