Group Lotus launch new merchandise programme

Paula Lain was commissioned by the MD of Lotus to design a complete range of clothing and accessories representing the company marque.

Her team was responsible for the development and implementation of a merchandise strategy, the creation of bespoke items for both a traditional collection and to support the launch of the Elise, integrating the goods into dealerships, retail outlets, events and exhibitions.

Within eighteen months, the Lotus merchandise centre had significantly increased profit, tripled turnover and received positive consumer and media acknowledgement in national press, radio, automotive and lifestyle magazines.