Successfully increasing young peoples interest in engineering
The Department of Business Innovation and Skills created Tomorrow’s Engineers Week to change outdated perceptions of engineering among young people, particularly girls, and to demonstrate the relevance of engineering to young people’s everyday lives. The team, headed up by Patrick Peal, successfully increased the number of young people interested in engineering careers by 6 percentage points with 26% of 11-14 yr olds hearing about engineering careers via on and off-line coverage.
Our results included
7.39 offline media opportunities to see
349 pieces of national and regional coverage in print, broadcast and online
The live Twitter Q&A with One Direction’s sound engineer generated more than 1,000 posts
More than 1100 entries to online competitions to win money-can’t-buy prizes
Back to Community Projects"3,624 tweets used #TEWeek13, including the Prime Minister (The hashtag trended nationally twice!) : 673 Facebook ‘Likes’ and 462 Twitter followers : 173% increase in website hits..."
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