Creating new brand for Wasps and English rugby’s James Haskell

New supplement range delights the fitness community

Professional rugby player James Haskell has a number of fitness related businesses, all with different branding and a disparate Look and Feel, so Be a Tiger helped bring them together under one creative platform to enable more cohesive PR and marketing.

From copy-writing, photo-shoot concepts and on-site art direction, the brainstorming of product range names and undertaking competitor research through to the branding of a new range of supplements.

BAT delivered online & offline advertising, social media graphics, course leaflets, product leaflets and an exhibition stand display at BodyPower Expo, all within a matter of 2 months.


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"James is one of the most hardworking clients we have had the pleasure to help - he is extremely personable and considerate of the team's efforts, is proactive at coming up with ideas to add to the mix and throws himself into what ever is required to get the job done."

- Ian Lain, BAT Partner and Head of Studio

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