Creating the award-winning World Class Norfolk campaign
Patrick Peal headed up the team for Norfolk County Council to shift entrenched perceptions about the county as a backwater for business.
Helped create the award-winning World Class Norfolk campaign
Reclaimed the negative ‘Normal for Norfolk’ phrase by celebrating world class businesses operating in the county on social media, on video, in print and on broadcast media
Generated positive media coverage, including BBC Radio 4 Today & the Financial Times
Used a slot on Anthony Gormley’s fourth plinth in Trafalgar Square to promote the county
Ran the @Team_Norfolk Twitter account, attracting more than 3000 followersBack to Community Projects
"Combining the skills of a PR agency with ad/brand consultants to develop a campaign and deliver PR to amplify the television, poster and online advertising elements of the campaign, the team's ability to monitor social media and engage in online conversations quickly and with humour is a great asset."- Christine Birchall, Corporate Communications and Marketing Manager