Changing perceptions of Norfolk

Creating the award-winning World Class Norfolk campaign

Patrick Peal headed up the team for Norfolk County Council to shift entrenched perceptions about the county as a backwater for business.

Our results:

Helped create the award-winning World Class Norfolk campaign

Reclaimed the negative ‘Normal for Norfolk’ phrase by celebrating world class businesses operating in the county on social media, on video, in print and on broadcast media

Generated positive media coverage, including BBC Radio 4 Today & the Financial Times

Used a slot on Anthony Gormley’s fourth plinth in Trafalgar Square to promote the county

Ran the @Team_Norfolk Twitter account, attracting more than 3000 followers

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"Combining the skills of a PR agency with ad/brand consultants to develop a campaign and deliver PR to amplify the television, poster and online advertising elements of the campaign, the team's ability to monitor social media and engage in online conversations quickly and with humour is a great asset."

- Christine Birchall, Corporate Communications and Marketing Manager